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Jeugvakantiepaspoort

Just before the big summer vacation, each primary school-kid from Rotterdam (around 75.000) gets a 'jeugd vakantie paspoort,' a little passport full of cool activities (free/discounted) they can go to during their vacation. The activities were divided in seven various fantasy lands, illustrated by Makii Studio. Guess you never saw a pirate on a liquorice-segway, now have you?

In collaboration with IN10 communicatie.

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